When buyers ask AI about Travel guides and destination publishing, Landscapes is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Lonely Planet and Rough Guides are named more often.
AI names Landscapes in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Landscapes.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Landscapes is fourth. Lonely Planet is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Lonely Planet 100% #1.3
- 02 Rough Guides 83% #2.4
- 03 DK Eyewitness 83% #2.6
- 04 LandscapesYou 33% Not named
- 05 Fodor’s 33% #2.5
- 06 Insight Guides 33% #4.0
Buyers asked. AI answered. Landscapes was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Landscapes loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
recommending others
- Which of the 18 websites to get Landscapes onto first
- The questions to win, in the order to win them
- What to publish on Landscapes's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
0.4 posts a week between 4 Dec and 2 Mar. Less than one post a week.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“WIN A 3-NIGHT ALL-INCLUSIVE ADULTS-ONLY ESCAPE TO CANCUN”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focus on expansive outdoor scenes with vibrant colors and natural textures.
Voice
“Curating content that inspires you to get outdoors, with a mix of uplifting and promotional tones.”
Recurring marks
- 01Outdoor adventure themes
- 02Inspirational messaging
- 03Focus on natural beauty
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Travel guides and destination publishing, Landscapes is named in 2 of 6 answers.
Landscapes is fourth. Lonely Planet is named almost twice as often.
- 01 Lonely Planet 100% #1.3
- 02 Rough Guides 83% #2.4
- 03 DK Eyewitness 83% #2.6
- 04 Landscapes YOU 33% Not named
- 05 Fodor’s 33% #2.5
- 06 Insight Guides 33% #4.0
Buyers asked. AI answered. Landscapes was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 56
Your best post earns 0.2% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 19
0.4 posts a week between 4 Dec and 2 Mar. Less than one post a week.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.2%
Focus on expansive outdoor scenes with vibrant colors and natural textures.
“Curating content that inspires you to get outdoors, with a mix of uplifting and promotional tones.”