Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.35 across 7 posts. Recurring marks: bold typography, large brand typography.
Your best post earns 1.5% engagement; the median post 0.8%.
4 carousels, 1 reel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–8 hashtags per post. 79 words on average.
0.1 posts a week between 2 Dec and 19 Aug. Less than one post a week.
Your best post earned 33× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“episode-based storytelling”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold typography
- 02large brand typography
- 03brand-specific color palettes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 35
Visual consistency 0.35 across 7 posts. Recurring marks: bold typography, large brand typography.
Fix in full reportHook strengthBest post vs. median 54
Your best post earns 1.5% engagement; the median post 0.8%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
4 of 5 captions ask the reader to do anything. 0–8 hashtags per post. 79 words on average.
CTA templatesCadencePosts per week 14
0.1 posts a week between 2 Dec and 19 Aug. Less than one post a week.
Best posting windowsYour best post earned 33× the engagement of your weakest.
#1 · 1.5%
“brand”