When buyers ask AI about cosmetics and makeup, Lakmē is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Lakmē in 5 answers, but ties it to no single idea yet.
Read from the 5 answers that named Lakmē.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Lakmē leads. Maybelline New York is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 LakmēYou 83% #2.0
- 02 Maybelline New York 67% #2.2
- 03 SUGAR Cosmetics 50% #3.0
- 04 MARS 33% #3.5
- 05 Faces Canada 33% #5.0
- 06 Maybelline 17% #1.0
Buyers asked. AI answered. Lakmē was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Lakmē loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 4 websites to get Lakmē onto first
- The questions to win, in the order to win them
- What to publish on Lakmē's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.33 across 7 posts. Recurring marks: bold product-focused demos, festive styling aligned with Diwali/holiday seasons.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “GIVEAWAY ALERT”.
5 of 5 posts are reels. carousels and images untested.
4 of 5 captions ask the reader to do anything. 5–21 hashtags per post. 110 words on average.
17.5 posts a week between 1 Nov and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 65× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“GIVEAWAY ALERT”, 0.1% ER.
Promotional posts average 0.1%, product showcase posts 0.0%: 7.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold product-focused demos
- 02festive styling aligned with Diwali/holiday seasons
- 03built-in tool features highlighted (sharpener, smudger)
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cosmetics and makeup, Lakmē is named in 5 of 6 answers.
Lakmē leads. Maybelline New York is next.
- 01 Lakmē YOU 83% #2.0
- 02 Maybelline New York 67% #2.2
- 03 SUGAR Cosmetics 50% #3.0
- 04 MARS 33% #3.5
- 05 Faces Canada 33% #5.0
- 06 Maybelline 17% #1.0
Buyers asked. AI answered. Lakmē was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 33
Visual consistency 0.33 across 7 posts. Recurring marks: bold product-focused demos, festive styling aligned with Diwali/holiday seasons.
Fix in full reportHook strengthBest post vs. median 5
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “GIVEAWAY ALERT”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
4 of 5 captions ask the reader to do anything. 5–21 hashtags per post. 110 words on average.
CTA templatesCadencePosts per week 95
17.5 posts a week between 1 Nov and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 65× the engagement of your weakest.
#1 · 0.1%
“brand”