Two posts, scored on two things.
Read from their two most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 reel, 1 image across 2 posts. carousels untested.
0 of 2 captions ask the reader to do anything. 0–2 hashtags per post.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single centred object or short serif line sits on a pale field with wide negative space, so the idea reads first.
Voice
“Terse and declarative, like a tagline that leaves the reader to finish the thought.”
Recurring marks
- 01recurring chess-piece motif tied to the brand
- 02brand end card with the product name
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTwo posts, scored on two things.
Format rangeReel · Carousel · Image 70
1 reel, 1 image across 2 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 16
0 of 2 captions ask the reader to do anything. 0–2 hashtags per post.
CTA templatesYour best posts, ranked by engagement rate.
#1 · 0.1%
A single centred object or short serif line sits on a pale field with wide negative space, so the idea reads first.
“Terse and declarative, like a tagline that leaves the reader to finish the thought.”