Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.80). Recurring marks: Consistent green and white brand borders, Prominent WhatsApp and website CTA buttons on graphics.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “धान में ब्लास्ट रोग दिख रहा है? (Is blast disease visible in paddy?)”.
4 reels, 3 images, 3 carousels across 10 posts.
7 of 10 captions ask the reader to do anything. 0–20 hashtags per post. 85 words on average.
0.8 posts a week between 5 Jun and 27 Aug. Less than one post a week.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Highly educational and visually clear
- 02Directly addresses a common farmer pain point (blast disease)
- 03Provides actionable solutions with exact dosages
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“धान में ब्लास्ट रोग दिख रहा है? (Is blast disease visible i…”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Split-screen layouts dividing educational checklists on the left and high-contrast crop damage close-ups on the right.
Voice
“Direct, educational, and encouraging Hindi-first messaging. Uses clear bullet points, structured problem-solution sections, and friendly emojis to guide farmers toward crop care solutions.”
Recurring marks
- 01Consistent green and white brand borders
- 02Prominent WhatsApp and website CTA buttons on graphics
- 03Bilingual Hindi/English bold typography overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 4-colour palette held across 10 posts (consistency 0.80). Recurring marks: Consistent green and white brand borders, Prominent WhatsApp and website CTA buttons on graphics.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “धान में ब्लास्ट रोग दिख रहा है? (Is blast disease visible in paddy?)”.
Hook formulasFormat rangeReel · Carousel · Image 99
4 reels, 3 images, 3 carousels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 82
7 of 10 captions ask the reader to do anything. 0–20 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 27
0.8 posts a week between 5 Jun and 27 Aug. Less than one post a week.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.2%Split-screen layouts dividing educational checklists on the left and high-contrast crop damage close-ups on the right.
“Direct, educational, and encouraging Hindi-first messaging. Uses clear bullet points, structured problem-solution sections, and friendly emojis to guide farmers toward crop care solutions.”