When buyers ask AI about professional services and consulting, KPMG is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names KPMG in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named KPMG.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
KPMG leads. EY is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 KPMGYou 67% #2.7
- 02 EY 50% Not named
- 03 Deloitte 33% #1.5
- 04 Accenture 17% #1.0
- 05 Forvis Mazars 17% #1.0
- 06 GRI 17% #1.0
Buyers asked. AI answered. KPMG was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
KPMG loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get KPMG onto first
- The questions to win, in the order to win them
- What to publish on KPMG's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: bold blue overlay, text overlays on video frames.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “bold_claim”.
5 of 5 posts are reels. carousels and images untested.
4 of 5 captions ask the reader to do anything. 1 hashtags per post. 40 words on average.
6.7 posts a week between 15 Oct and 21 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold_claim”, 0.1% ER.
“text overlay”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent with executive leadership tone”
Recurring marks
- 01bold blue overlay
- 02text overlays on video frames
- 03consistent color treatment with blue hues
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about professional services and consulting, KPMG is named in 4 of 6 answers.
KPMG leads. EY is next.
- 01 KPMG YOU 67% #2.7
- 02 EY 50% Not named
- 03 Deloitte 33% #1.5
- 04 Accenture 17% #1.0
- 05 Forvis Mazars 17% #1.0
- 06 GRI 17% #1.0
Buyers asked. AI answered. KPMG was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 49
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: bold blue overlay, text overlays on video frames.
Fix in full reportHook strengthBest post vs. median 98
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “bold_claim”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
4 of 5 captions ask the reader to do anything. 1 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 95
6.7 posts a week between 15 Oct and 21 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.6× the engagement of your weakest.
#1 · 0.1%
“consistent with executive leadership tone”