Dr. Oetker is named in 50% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
Nothing to read yet. This fills in as soon as AI names Willkommen bei Kotányi.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Willkommen bei Kotányi was not.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Kotanyi product on a yellow card, seasonal icon grids with section headings.
Your best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “Waffeleisen sauber machen? Dieser Küchen-Hack könnte alles verändern!”.
2 reels, 2 carousels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 42 words on average.
7.0 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Waffeleisen sauber machen? Dieser Küchen-Hack könnte alles …”, 0.7% ER.
“November bringt Gemütlichkeit auf den Teller!”, 0.0% ER.
Educational posts average 0.4%, lifestyle posts 0.1%: 3.1× apart.
Extracted from the frames and captions, not from a brief.
Overhead, centred arrangements of finished dishes or product on a plain backdrop, with props placed around the edges.
“Warm, conversational German: the brand talks straight to the reader, opens with an exclamation or a seasonal hook, then tells them what to do next.”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
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When buyers ask AI about herbs and spices for home cooking, Willkommen bei Kotányi is not in the answers yet.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Kotanyi product on a yellow card, seasonal icon grids with section headings.
Fix in full reportYour best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “Waffeleisen sauber machen? Dieser Küchen-Hack könnte alles verändern!”.
Hook formulas2 reels, 2 carousels, 1 image across 5 posts.
Formats to test4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 42 words on average.
CTA templates7.0 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsOverhead, centred arrangements of finished dishes or product on a plain backdrop, with props placed around the edges.
“Warm, conversational German: the brand talks straight to the reader, opens with an exclamation or a seasonal hook, then tells them what to do next.”