When buyers ask AI about gaming media and reviews, Kotaku is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Kotaku.
Read from the 6 answers that named Kotaku.
AI links Kotaku with this more than any other theme, and rarely credits it for in-depth analysis. The full report shows the exact wording from each answer.
Kotaku leads. GameSpot is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 KotakuYou 100% #3.2
- 02 GameSpot 100% #2.2
- 03 IGN 83% #1.4
- 04 Polygon 50% #3.0
- 05 PC Gamer 50% #4.3
- 06 Eurogamer 50% #5.0
Kotaku loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Kotaku onto first
- The questions to win, in the order to win them
- What to publish on Kotaku's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: text overlays, vivid visuals.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “They didn’t forget the map in The Legend of Zelda: Ocarina of Time remake”.
3 reels, 1 carousel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 65 words on average.
35.0 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 43× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“They didn’t forget the map in The Legend of Zelda: Ocarina …”, 0.5% ER.
“if you need me the rest of this week, no you don't”, 0.0% ER.
Educational posts average 0.3%, promotional posts 0.2%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistent use of split-screen and centered compositions, with occasional use of collage for showcasing multiple elements.
Voice
“A mix of playful and informative tones, often using bold claims and relatable humor to engage the gaming community.”
Recurring marks
- 01text overlays
- 02vivid visuals
- 03split-screen layouts
- 04nostalgic themes
- 05bold text overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gaming media and reviews, Kotaku is named in 6 of 6 answers.
Kotaku leads. GameSpot is next.
- 01 Kotaku YOU 100% #3.2
- 02 GameSpot 100% #2.2
- 03 IGN 83% #1.4
- 04 Polygon 50% #3.0
- 05 PC Gamer 50% #4.3
- 06 Eurogamer 50% #5.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: text overlays, vivid visuals.
Fix in full reportHook strengthBest post vs. median 64
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “They didn’t forget the map in The Legend of Zelda: Ocarina of Time remake”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 47
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 43× the engagement of your weakest.
#1 · 0.5%
Consistent use of split-screen and centered compositions, with occasional use of collage for showcasing multiple elements.
“A mix of playful and informative tones, often using bold claims and relatable humor to engage the gaming community.”