When buyers ask AI about Art supplies retail, Koh-I-Noor USA is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Michaels and Staedtler are named more often.
AI names Koh-I-Noor USA in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Koh-I-Noor USA.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Koh-I-Noor USA is fifth. Michaels is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Michaels 33% #2.0
- 02 Staedtler 33% #2.5
- 03 Hobby Lobby 33% #3.0
- 04 Jerry’s Artarama 33% #3.5
- 05 Koh-I-Noor USAYou 17% #1.0
- 06 Blick Art Materials 17% #1.0
Buyers asked. AI answered. Koh-I-Noor USA was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Koh-I-Noor USA loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 28 websites to get Koh-I-Noor USA onto first
- The questions to win, in the order to win them
- What to publish on Koh-I-Noor USA's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 4.4% engagement; the median post 0.6%. The one that landed opened with “Feel the spark? Comment below by April 16th to express your interest.”.
5 of 5 posts are images. reels and carousels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 89 words on average.
0.2 posts a week between 23 Mar and 7 Oct. Less than one post a week.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Feel the spark? Comment below by April 16th to express your…”, 4.4% ER.
“🚨 HUGE SITEWIDE SALE! 🚨”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
focused on product details with clean and uncluttered layouts
Voice
“Warm, inviting, and creative, with a focus on connecting with the audience and encouraging artistic exploration.”
Recurring marks
- 01consistent use of vibrant colors
- 02focus on product features
- 03playful wordplay in captions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Art supplies retail, Koh-I-Noor USA is named in 1 of 6 answers.
Koh-I-Noor USA is fifth. Michaels is named almost twice as often.
- 01 Michaels 33% #2.0
- 02 Staedtler 33% #2.5
- 03 Hobby Lobby 33% #3.0
- 04 Jerry’s Artarama 33% #3.5
- 05 Koh-I-Noor USA YOU 17% #1.0
- 06 Blick Art Materials 17% #1.0
Buyers asked. AI answered. Koh-I-Noor USA was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 14
Your best post earns 4.4% engagement; the median post 0.6%. The one that landed opened with “Feel the spark? Comment below by April 16th to express your interest.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 89 words on average.
CTA templatesCadencePosts per week 15
0.2 posts a week between 23 Mar and 7 Oct. Less than one post a week.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 4.4%
focused on product details with clean and uncluttered layouts
“Warm, inviting, and creative, with a focus on connecting with the audience and encouraging artistic exploration.”