When buyers ask AI about luxury property sales and rentals, Knight Frank is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Knight Frank.
Read from the 6 answers that named Knight Frank.
AI links Knight Frank with this more than any other theme, and rarely credits it for valuation expertise. The full report shows the exact wording from each answer.
Knight Frank leads. Savills is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Knight FrankYou 100% #1.5
- 02 Savills 100% #1.5
- 03 Chestertons 67% #3.0
- 04 Hamptons 50% #3.7
- 05 Sotheby's International Realty 33% #4.0
- 06 Foxtons 17% #4.0
Knight Frank loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Knight Frank onto first
- The questions to win, in the order to win them
- What to publish on Knight Frank's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: Exterior hero image as the first slide, Clean white and sky-blue palette with natural greens.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Beautifully renovated throughout, this exceptional Grade II listed apartment on Russell Street...”.
3 carousels, 2 reels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 5–8 hashtags per post. 123 words on average.
5.8 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Beautifully renovated throughout, this exceptional Grade II…”, 0.3% ER.
“Which Alpine resorts are outperforming?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
The property fills the frame as a hero, set within its landscape, with sky, water or street giving breathing room
Voice
“Measured and aspirational, describing the house the way an estate agent would to a buyer who already knows the area.”
Recurring marks
- 01Exterior hero image as the first slide
- 02Clean white and sky-blue palette with natural greens
- 03Listing photography with no overlay text
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about luxury property sales and rentals, Knight Frank is named in 6 of 6 answers.
Knight Frank leads. Savills is next.
- 01 Knight Frank YOU 100% #1.5
- 02 Savills 100% #1.5
- 03 Chestertons 67% #3.0
- 04 Hamptons 50% #3.7
- 05 Sotheby's International Realty 33% #4.0
- 06 Foxtons 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: Exterior hero image as the first slide, Clean white and sky-blue palette with natural greens.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Beautifully renovated throughout, this exceptional Grade II listed apartment on Russell Street...”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 5–8 hashtags per post. 123 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.2× the engagement of your weakest.
#1 · 0.3%
The property fills the frame as a hero, set within its landscape, with sky, water or street giving breathing room
“Measured and aspirational, describing the house the way an estate agent would to a buyer who already knows the area.”