When buyers ask AI about fashion and lifestyle retail, Kith is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Adidas and Gucci are named more often.
AI names Kith in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Kith.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Kith is number 8. Adidas is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Adidas 67% #2.8
- 02 Gucci 50% #1.7
- 03 Louis Vuitton 50% #2.0
- 04 Nike 50% #2.3
- 05 Dior 33% #2.5
- 08 KithYou 17% Not named
Buyers asked. AI answered. Kith was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Kith loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 30 websites to get Kith onto first
- The questions to win, in the order to win them
- What to publish on Kith's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: text overlays with branding details, seasonal color palettes.
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “exclusive experiences”.
4 carousels, 1 reel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 84 words on average.
5.0 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“exclusive experiences”, 0.6% ER.
“Kith for TUMI 2026”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
High-quality studio photography with a focus on products and branding elements
Voice
“Professional and concise, with a focus on highlighting exclusivity, craftsmanship, and brand collaborations.”
Recurring marks
- 01text overlays with branding details
- 02seasonal color palettes
- 03high-quality product photography
- 04collaborative branding
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fashion and lifestyle retail, Kith is named in 1 of 6 answers.
Kith is number 8. Adidas is named almost twice as often.
- 01 Adidas 67% #2.8
- 02 Gucci 50% #1.7
- 03 Louis Vuitton 50% #2.0
- 04 Nike 50% #2.3
- 05 Dior 33% #2.5
- 08 Kith YOU 17% Not named
Buyers asked. AI answered. Kith was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 51
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: text overlays with branding details, seasonal color palettes.
Fix in full reportHook strengthBest post vs. median 39
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “exclusive experiences”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 84 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.6%
High-quality studio photography with a focus on products and branding elements
“Professional and concise, with a focus on highlighting exclusivity, craftsmanship, and brand collaborations.”