When buyers ask AI about supply chain management software, Kinaxis is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Kinaxis.
Read from the 4 answers that named Kinaxis.
AI links Kinaxis with this more than any other theme. The full report shows the exact wording from each answer.
Kinaxis leads. Blue Yonder is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 KinaxisYou 67% #3.0
- 02 Blue Yonder 67% #2.5
- 03 SAP 50% #2.0
- 04 Oracle 50% #5.0
- 05 GEP 50% #5.7
- 06 o9 Solutions 33% #3.0
Buyers asked. AI answered. Kinaxis was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Kinaxis loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 12 websites to get Kinaxis onto first
- The questions to win, in the order to win them
- What to publish on Kinaxis's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: consistent use of red, black, and white palette, text overlays with bold claims.
Your best post earns 3.4% engagement; the median post 2.7%. The one that landed opened with “Innovation is in the drivers seat at Kinaxis”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 41 words on average.
4.9 posts a week between 30 Oct and 6 Nov.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Innovation is in the drivers seat at Kinaxis”, 3.4% ER.
“WARNING: Something DARK has taken over #Maestro.”, 0.8% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key elements like text overlays, people, and products.
Voice
“We speak with a confident and professional tone, emphasizing innovation, collaboration, and our commitment to excellence.”
Recurring marks
- 01consistent use of red, black, and white palette
- 02text overlays with bold claims
- 03seasonal themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about supply chain management software, Kinaxis is named in 4 of 6 answers.
Kinaxis leads. Blue Yonder is next.
- 01 Kinaxis YOU 67% #3.0
- 02 Blue Yonder 67% #2.5
- 03 SAP 50% #2.0
- 04 Oracle 50% #5.0
- 05 GEP 50% #5.7
- 06 o9 Solutions 33% #3.0
Buyers asked. AI answered. Kinaxis was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 51
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: consistent use of red, black, and white palette, text overlays with bold claims.
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 3.4% engagement; the median post 2.7%. The one that landed opened with “Innovation is in the drivers seat at Kinaxis”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 41 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 30 Oct and 6 Nov.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 3.4%
Centered compositions with a focus on key elements like text overlays, people, and products.
“We speak with a confident and professional tone, emphasizing innovation, collaboration, and our commitment to excellence.”