When buyers ask AI about mechanical keyboards, Keychron is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Logitech is named more often.
The one idea AI attaches to Keychron.
Read from the 4 answers that named Keychron.
AI links Keychron with this more than any other theme, and rarely credits it for versatile build quality. The full report shows the exact wording from each answer.
Keychron is second. Logitech is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Logitech 100% #3.3
- 02 KeychronYou 67% #1.8
- 03 Corsair 67% #1.2
- 04 Razer 50% #4.3
- 05 Blackmagic 17% #1.0
- 06 HHKB 17% #2.0
Buyers asked. AI answered. Keychron was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Keychron loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 11 websites to get Keychron onto first
- The questions to win, in the order to win them
- What to publish on Keychron's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.69). Recurring marks: minimalist aesthetic, focus on product functionality.
Your best post earns 0.3% engagement; the median post 0.1%.
2 reels, 2 carousels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 79 words on average.
19.9 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What four actions would you map first?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean, centered compositions with a focus on product details.
Voice
“Clear, concise, and professional with a focus on product benefits and user engagement.”
Recurring marks
- 01minimalist aesthetic
- 02focus on product functionality
- 03studio lighting
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about mechanical keyboards, Keychron is named in 4 of 6 answers.
Keychron is second. Logitech is named more often.
- 01 Logitech 100% #3.3
- 02 Keychron YOU 67% #1.8
- 03 Corsair 67% #1.2
- 04 Razer 50% #4.3
- 05 Blackmagic 17% #1.0
- 06 HHKB 17% #2.0
Buyers asked. AI answered. Keychron was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 69
A 6-colour palette held across 7 posts (consistency 0.69). Recurring marks: minimalist aesthetic, focus on product functionality.
Fix in full reportHook strengthBest post vs. median 43
Your best post earns 0.3% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 68
3 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 79 words on average.
CTA templatesCadencePosts per week 95
19.9 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.3%
Clean, centered compositions with a focus on product details.
“Clear, concise, and professional with a focus on product benefits and user engagement.”