When buyers ask AI about hair care products, Kesh King is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Indulekha and Deep Ayurveda are named more often.
AI names Kesh King in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Kesh King.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Kesh King is fourth. Indulekha is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Indulekha 67% #2.2
- 02 Deep Ayurveda 50% #2.0
- 03 Sesa 33% #2.0
- 04 Kesh KingYou 17% Not named
- 05 BBLUNT 17% #1.0
- 06 Head & Shoulders 17% #1.0
Buyers asked. AI answered. Kesh King was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Kesh King loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 31 websites to get Kesh King onto first
- The questions to win, in the order to win them
- What to publish on Kesh King's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: consistent use of gold accents, text overlays with bold claims or questions.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “personal story”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 30 words on average.
5.6 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“personal story”, 0.1% ER.
“Looking for a solution to your dandruff problem?”, 0.0% ER.
Lifestyle posts average 0.1%, product showcase posts 0.0%: 1.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on either the product or a relatable lifestyle scenario.
Voice
“Speak directly to the audience with a mix of inspiration and promotional clarity, often addressing common haircare concerns.”
Recurring marks
- 01consistent use of gold accents
- 02text overlays with bold claims or questions
- 03relatable personal stories
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about hair care products, Kesh King is named in 1 of 6 answers.
Kesh King is fourth. Indulekha is named almost twice as often.
- 01 Indulekha 67% #2.2
- 02 Deep Ayurveda 50% #2.0
- 03 Sesa 33% #2.0
- 04 Kesh King YOU 17% Not named
- 05 BBLUNT 17% #1.0
- 06 Head & Shoulders 17% #1.0
Buyers asked. AI answered. Kesh King was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 43
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: consistent use of gold accents, text overlays with bold claims or questions.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “personal story”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 95
5.6 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.2× the engagement of your weakest.
#1 · 0.1%
Centered compositions with a focus on either the product or a relatable lifestyle scenario.
“Speak directly to the audience with a mix of inspiration and promotional clarity, often addressing common haircare concerns.”