When buyers ask AI about luxury hair care, Kérastase is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Kérastase.
Read from the 4 answers that named Kérastase.
AI links Kérastase with this more than any other theme, and rarely credits it for science-led innovation. The full report shows the exact wording from each answer.
Kérastase leads. Olaplex is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 KérastaseYou 67% #3.8
- 02 Olaplex 67% #2.8
- 03 Oribe 50% #2.3
- 04 Amika 33% #4.5
- 05 Shu Uemura 33% #4.5
- 06 L'Oréal Professionnel 33% #6.5
Buyers asked. AI answered. Kérastase was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Kérastase loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 13 websites to get Kérastase onto first
- The questions to win, in the order to win them
- What to publish on Kérastase's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Lights off. Halloween mode on. Absolute shine.”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 38 words on average.
8.8 posts a week between 27 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Lights off. Halloween mode on. Absolute shine.”, 0.2% ER.
“Your bewitching Halloween trio is here.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
product-centric with complementary seasonal elements
Voice
“We speak directly to our audience, inspiring them to embrace luxury and care through concise, elegant language that highlights product benefits and seasonal themes.”
Recurring marks
- 01luxury tone
- 02seasonal integration
- 03product-focused storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about luxury hair care, Kérastase is named in 4 of 6 answers.
Kérastase leads. Olaplex is next.
- 01 Kérastase YOU 67% #3.8
- 02 Olaplex 67% #2.8
- 03 Oribe 50% #2.3
- 04 Amika 33% #4.5
- 05 Shu Uemura 33% #4.5
- 06 L'Oréal Professionnel 33% #6.5
Buyers asked. AI answered. Kérastase was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 53
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Lights off. Halloween mode on. Absolute shine.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
3 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 95
8.8 posts a week between 27 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.4× the engagement of your weakest.
#1 · 0.2%
product-centric with complementary seasonal elements
“We speak directly to our audience, inspiring them to embrace luxury and care through concise, elegant language that highlights product benefits and seasonal themes.”