When buyers ask AI about auto and life insurance, Kemper is not in the answers yet.
State Farm is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Kemper yet.
Nothing to read yet. This fills in as soon as AI names Kemper.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Kemper was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Kemper
State Farm leads. Kemper can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 State Farm 100% #1.3
- 02 Nationwide 50% #1.7
- 03 Progressive 33% #2.0
- 04 Northwestern Mutual 17% #1.0
- 05 USAA 17% #3.0
- — KemperYou 0% Not named
Buyers asked. AI answered. Kemper was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Kemper is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Kemper onto first
- The questions to win, in the order to win them
- What to publish on Kemper's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: navy and red brand colours, bold question-style headlines.
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Most drivers know they need auto insurance.”.
2 carousels, 2 images, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 55 words on average.
2.6 posts a week between 27 Oct and 9 Nov.
Your best post earned 25× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Most drivers know they need auto insurance.”, 0.7% ER.
“An unexpected injury can affect more than your health—it ca…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A real-world photo with one clear anchor object, carrying a bold question headline in a flat brand-colour panel.
Voice
“Calm and explanatory, like a knowledgeable neighbour who answers the question you were too unsure to ask, then points you to an agent or a guide.”
Recurring marks
- 01navy and red brand colours
- 02bold question-style headlines
- 03red call-to-action button
- 04brand logo placed in a corner
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about auto and life insurance, Kemper is not in the answers yet.
State Farm leads. Kemper can enter with one mention.
- 01 State Farm 100% #1.3
- 02 Nationwide 50% #1.7
- 03 Progressive 33% #2.0
- 04 Northwestern Mutual 17% #1.0
- 05 USAA 17% #3.0
- — Kemper YOU 0% Not named
Buyers asked. AI answered. Kemper was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: navy and red brand colours, bold question-style headlines.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Most drivers know they need auto insurance.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 80
4 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 60
2.6 posts a week between 27 Oct and 9 Nov.
Best posting windowsYour best post earned 25× the engagement of your weakest.
#1 · 0.7%
A real-world photo with one clear anchor object, carrying a bold question headline in a flat brand-colour panel.
“Calm and explanatory, like a knowledgeable neighbour who answers the question you were too unsure to ask, then points you to an agent or a guide.”