When buyers ask AI about HR and payroll software, Keka HR is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
AI names Keka HR in 6 answers, but ties it to no single idea yet.
Read from the 6 answers that named Keka HR.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Keka HR leads. greytHR is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Keka HRYou 100% #1.3
- 02 greytHR 83% #1.8
- 03 Darwinbox 83% #2.8
- 04 Zoho People 50% #3.3
- 05 Zoho Payroll 17% #3.0
- 06 Pocket HRMS 17% #4.0
Keka HR loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Keka HR onto first
- The questions to win, in the order to win them
- What to publish on Keka HR's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: Keka logo kept in frame, usually top-left, event hashtags and the Katalyst event name used in promos.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “The date is locked. The hype is real.”.
5 of 5 posts are reels. carousels and images untested.
2 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 37 words on average.
15.1 posts a week between 5 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The date is locked. The hype is real.”, 0.5% ER.
“A little less screen time.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Event and culture posts lean on group shots and one centred presenter, with a single wide establishing shot used for place stories.
Voice
“Talks to HR people like a peer: a hype line, a warm thank-you, then a clear next step, with the event or city named.”
Recurring marks
- 01Keka logo kept in frame, usually top-left
- 02event hashtags and the Katalyst event name used in promos
- 03festive day content built around staff in real workplaces
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about HR and payroll software, Keka HR is named in 6 of 6 answers.
Keka HR leads. greytHR is next.
- 01 Keka HR YOU 100% #1.3
- 02 greytHR 83% #1.8
- 03 Darwinbox 83% #2.8
- 04 Zoho People 50% #3.3
- 05 Zoho Payroll 17% #3.0
- 06 Pocket HRMS 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: Keka logo kept in frame, usually top-left, event hashtags and the Katalyst event name used in promos.
Fix in full reportHook strengthBest post vs. median 63
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “The date is locked. The hype is real.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 60
2 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 37 words on average.
CTA templatesCadencePosts per week 95
15.1 posts a week between 5 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.5%
Event and culture posts lean on group shots and one centred presenter, with a single wide establishing shot used for place stories.
“Talks to HR people like a peer: a hype line, a warm thank-you, then a clear next step, with the event or city named.”