When buyers ask AI about travel booking platform, KAYAK is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Skyscanner and Booking.com are named more often.
The one idea AI attaches to KAYAK.
Read from the 3 answers that named KAYAK.
AI links KAYAK with this more than any other theme, and rarely credits it for global reach. The full report shows the exact wording from each answer.
KAYAK is fifth. Skyscanner is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Skyscanner 83% #3.6
- 02 Booking.com 67% #3.0
- 03 Expedia 67% #3.5
- 04 Google Flights 67% #3.5
- 05 KAYAKYou 50% #4.0
- 06 Agoda 33% #2.5
Buyers asked. AI answered. KAYAK was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
KAYAK loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Deciding what to look for0 of 1
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 21 websites to get KAYAK onto first
- The questions to win, in the order to win them
- What to publish on KAYAK's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on four things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
1.5 posts a week between 6 Oct and 30 Oct.
Your best post earned 20× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Don’t let this be you”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Direct and engaging, often using second person to connect with the audience.”
Recurring marks
- 01Relatable scenarios
- 02Data-driven insights
- 03Clear call-to-actions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about travel booking platform, KAYAK is named in 3 of 6 answers.
KAYAK is fifth. Skyscanner is named more often.
- 01 Skyscanner 83% #3.6
- 02 Booking.com 67% #3.0
- 03 Expedia 67% #3.5
- 04 Google Flights 67% #3.5
- 05 KAYAK YOU 50% #4.0
- 06 Agoda 33% #2.5
Buyers asked. AI answered. KAYAK was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Five posts, scored on four things.
Hook strengthBest post vs. median 41
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
CTA templatesCadencePosts per week 38
1.5 posts a week between 6 Oct and 30 Oct.
Best posting windowsYour best post earned 20× the engagement of your weakest.
#1 · 0.1%
“Direct and engaging, often using second person to connect with the audience.”