When buyers ask AI about Sportswear and apparel, Kappa is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. BlissClub and Adidas are named more often.
AI names Kappa in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Kappa.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Kappa is fourth. BlissClub is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 BlissClub 33% #4.0
- 02 Adidas 33% #7.0
- 03 Puma 33% #7.0
- 04 KappaYou 17% #1.0
- 05 HYPD Sports 17% #1.0
- 06 Lacoste 17% #1.0
Buyers asked. AI answered. Kappa was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Kappa loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 32 websites to get Kappa onto first
- The questions to win, in the order to win them
- What to publish on Kappa's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Beyond football, the Omini step into lifestyle with Kappa Authentic.”.
5 of 5 posts are carousels. reels and images untested.
2 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 11 words on average.
2.3 posts a week between 15 Oct and 30 Oct.
Your best post earned 159× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Beyond football, the Omini step into lifestyle with Kappa A…”, 0.1% ER.
“A new casual attitude, made for higher ground.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Short, confident lines that pair Kappa attitude with a named collection.”
Recurring marks
- 01The Omini mark and Kappa name anchor the brand identity.
- 02Collection names are paired with concise, attitude-led lifestyle language.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Sportswear and apparel, Kappa is named in 1 of 6 answers.
Kappa is fourth. BlissClub is named almost twice as often.
- 01 BlissClub 33% #4.0
- 02 Adidas 33% #7.0
- 03 Puma 33% #7.0
- 04 Kappa YOU 17% #1.0
- 05 HYPD Sports 17% #1.0
- 06 Lacoste 17% #1.0
Buyers asked. AI answered. Kappa was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 2
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Beyond football, the Omini step into lifestyle with Kappa Authentic.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 44
2 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 54
2.3 posts a week between 15 Oct and 30 Oct.
Best posting windowsYour best post earned 159× the engagement of your weakest.
#1 · 0.1%
“Short, confident lines that pair Kappa attitude with a named collection.”