When buyers ask AI about marketing research and brand analytics, Kantar is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Kantar.
Read from the 6 answers that named Kantar.
AI links Kantar with this more than any other theme, and rarely credits it for tv ad testing. The full report shows the exact wording from each answer.
Kantar leads. Ipsos is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 KantarYou 100% #1.0
- 02 Ipsos 83% #2.0
- 03 Hansa Research 83% #3.2
- 04 NielsenIQ 33% #3.5
Kantar loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Kantar onto first
- The questions to win, in the order to win them
- What to publish on Kantar's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: purple-to-blue gradient backgrounds, bold white headline type.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “There’s so much that makes Diwali special”.
3 reels, 1 image, 1 carousel across 5 posts.
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 49 words on average.
2.7 posts a week between 26 Oct and 8 Nov.
Your best post earned 4.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“There’s so much that makes Diwali special”, 0.5% ER.
“The latest Kantar BrandZ Most Valuable South African Brands…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Headline bars sit across the top or centre of a gradient field, with the person or illustration placed in the lower third.
Voice
“Warm and upbeat, speaking as a company that invites people in, opening with a question or a hook and closing with a clear link or invitation.”
Recurring marks
- 01purple-to-blue gradient backgrounds
- 02bold white headline type
- 03clean light band for the brand sign-off
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about marketing research and brand analytics, Kantar is named in 6 of 6 answers.
Kantar leads. Ipsos is next.
- 01 Kantar YOU 100% #1.0
- 02 Ipsos 83% #2.0
- 03 Hansa Research 83% #3.2
- 04 NielsenIQ 33% #3.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: purple-to-blue gradient backgrounds, bold white headline type.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “There’s so much that makes Diwali special”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 51
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 49 words on average.
CTA templatesCadencePosts per week 61
2.7 posts a week between 26 Oct and 8 Nov.
Best posting windowsYour best post earned 4.7× the engagement of your weakest.
#1 · 0.5%
Headline bars sit across the top or centre of a gradient field, with the person or illustration placed in the lower third.
“Warm and upbeat, speaking as a company that invites people in, opening with a question or a hook and closing with a clear link or invitation.”