When buyers ask AI about commercial real estate services, JLL is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to JLL.
Read from the 6 answers that named JLL.
AI links JLL with this more than any other theme, and rarely credits it for property management for landlords. The full report shows the exact wording from each answer.
JLL leads. CBRE is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 JLLYou 100% #1.5
- 02 CBRE 100% #1.5
- 03 Colliers 83% #3.4
- 04 Knight Frank 50% #4.3
- 05 Cushman & Wakefield 33% #3.0
- 06 Sodexo 17% #3.0
JLL loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get JLL onto first
- The questions to win, in the order to win them
- What to publish on JLL's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: JLL microphone flag on the event floor, name and title lower third that credits the expert.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Every day, this bridge moves a city forward.”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 75 words on average.
7.1 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Every day, this bridge moves a city forward.”, 0.3% ER.
“The best real estate advisor relationships aren't built thr…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Speakers sit in a medium shot with a question bar set across the top and a credit card low in the frame.
Voice
“JLL speaks about its people in the third person, then turns to the reader with a direct question about their own company's location, talent or space. The sentences are measured and confident, and the story always returns to what the reader needs to decide.”
Recurring marks
- 01JLL microphone flag on the event floor
- 02name and title lower third that credits the expert
- 03bold question card that opens the reel
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about commercial real estate services, JLL is named in 6 of 6 answers.
JLL leads. CBRE is next.
- 01 JLL YOU 100% #1.5
- 02 CBRE 100% #1.5
- 03 Colliers 83% #3.4
- 04 Knight Frank 50% #4.3
- 05 Cushman & Wakefield 33% #3.0
- 06 Sodexo 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: JLL microphone flag on the event floor, name and title lower third that credits the expert.
Fix in full reportHook strengthBest post vs. median 26
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Every day, this bridge moves a city forward.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 11
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 75 words on average.
CTA templatesCadencePosts per week 95
7.1 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.1× the engagement of your weakest.
#1 · 0.3%
Speakers sit in a medium shot with a question bar set across the top and a credit card low in the frame.
“JLL speaks about its people in the third person, then turns to the reader with a direct question about their own company's location, talent or space. The sentences are measured and confident, and the story always returns to what the reader needs to decide.”