When buyers ask AI about Indian ethnic fashion and artisan goods, Jaypore is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Jaypore.
Read from the 5 answers that named Jaypore.
AI links Jaypore with this more than any other theme, and rarely credits it for recognition. The full report shows the exact wording from each answer.
Jaypore leads. Haus of Handmade is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 JayporeYou 83% #2.8
- 02 Haus of Handmade 83% #3.0
- 03 The India Craft House 83% #6.4
- 04 Okhai 67% #3.2
- 05 FARAK 67% #5.2
- 06 Pinklay 67% #6.2
Buyers asked. AI answered. Jaypore was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Jaypore loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Jaypore onto first
- The questions to win, in the order to win them
- What to publish on Jaypore's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Cultural richness”.
2 reels, 2 carousels, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 0–6 hashtags per post. 39 words on average.
3.0 posts a week between 19 Oct and 31 Oct.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Cultural richness”, 0.0% ER.
“Here's a glimpse on how Jaypore Utsav brought the spirit of…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Detailed shots of handcrafted products and cultural events
Voice
“Celebrating the beauty of handcrafted traditions and cultural richness, inspiring sustainable and unique fashion choices.”
Recurring marks
- 01Handcrafted details
- 02Cultural motifs
- 03Natural materials
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Indian ethnic fashion and artisan goods, Jaypore is named in 5 of 6 answers.
Jaypore leads. Haus of Handmade is next.
- 01 Jaypore YOU 83% #2.8
- 02 Haus of Handmade 83% #3.0
- 03 The India Craft House 83% #6.4
- 04 Okhai 67% #3.2
- 05 FARAK 67% #5.2
- 06 Pinklay 67% #6.2
Buyers asked. AI answered. Jaypore was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 48
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Cultural richness”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 36
1 of 5 captions asks the reader to do anything. 0–6 hashtags per post. 39 words on average.
CTA templatesCadencePosts per week 66
3.0 posts a week between 19 Oct and 31 Oct.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.0%
Detailed shots of handcrafted products and cultural events
“Celebrating the beauty of handcrafted traditions and cultural richness, inspiring sustainable and unique fashion choices.”