Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 9 posts (consistency 0.80). Recurring marks: itsokay logo watermark, pink manicured hands.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Hoe schattig is dit?!💖”.
5 carousels, 4 reels across 9 posts. images untested.
8 of 9 captions ask the reader to do anything. 8–19 hashtags per post. 65 words on average.
0.3 posts a week between 28 Jun and 5 Mar. Less than one post a week.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 9 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Hoe schattig is dit?!💖”, 0.3% ER.
“Prachtige salontafel van walnoot en zwarte epoxy, gemaakt d…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered close-ups and top-down angles focus tightly on the hands-on crafting process, while finished lifestyle pieces are framed diagonally to show depth and scale.
Voice
“Enthusiastic, encouraging, and highly accessible Dutch. Frequently uses conversational hooks ('Hoe schattig is dit?!', 'Bloemen drogen? Super simpel!') and structures captions with clear bullet points, emojis, and direct calls to action to shop the materials.”
Recurring marks
- 01itsokay logo watermark
- 02pink manicured hands
- 03satisfying pouring action
- 04gloved hands working with resin
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesNine posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 9 posts (consistency 0.80). Recurring marks: itsokay logo watermark, pink manicured hands.
Fix in full reportHook strengthBest post vs. median 36
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Hoe schattig is dit?!💖”.
Hook formulasFormat rangeReel · Carousel · Image 70
5 carousels, 4 reels across 9 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 93
8 of 9 captions ask the reader to do anything. 8–19 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 17
0.3 posts a week between 28 Jun and 5 Mar. Less than one post a week.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.3%
Centered close-ups and top-down angles focus tightly on the hands-on crafting process, while finished lifestyle pieces are framed diagonally to show depth and scale.
“Enthusiastic, encouraging, and highly accessible Dutch. Frequently uses conversational hooks ('Hoe schattig is dit?!', 'Bloemen drogen? Super simpel!') and structures captions with clear bullet points, emojis, and direct calls to action to shop the materials.”