Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: text overlays on vibrant background, link in bio CTA.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 5–7 hashtags per post. 108 words on average.
7.0 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text_overlay_low_cortisol”, 0.0% ER.
Extracted from the frames and captions, not from a brief.
centered; overlay text front and center
“brand voice”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesA 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: text overlays on vibrant background, link in bio CTA.
Fix in full report3 reels, 2 carousels across 5 posts. images untested.
Formats to test2 of 5 captions ask the reader to do anything. 5–7 hashtags per post. 108 words on average.
CTA templates7.0 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowscentered; overlay text front and center
“brand voice”