When buyers ask AI about online news and newspaper, The Irish Times is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to The Irish Times.
Read from the 6 answers that named The Irish Times.
AI links The Irish Times with this more than any other theme, and rarely credits it for top recommendation. The full report shows the exact wording from each answer.
The Irish Times leads. TheJournal.ie is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Irish TimesYou 100% #1.8
- 02 TheJournal.ie 83% #2.8
- 03 RTÉ 67% Not named
- 04 Irish Independent 50% #3.0
- 05 Village Magazine 33% #3.0
- 06 Irish Examiner 33% #3.5
The Irish Times loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get The Irish Times onto first
- The questions to win, in the order to win them
- What to publish on The Irish Times's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: black headline band with white bold serif type, small label or series name above the headline.
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Simon Harris says penalties on the way for those who treat dole as ‘a way of life’”.
3 images, 2 carousels across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 211 words on average.
35.0 posts a week between 8 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 128× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Simon Harris says penalties on the way for those who treat …”, 0.4% ER.
“John Wilson's seven foolproof tips for choosing a bottle of…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Tight portrait of a named person, placed right of or below centre, with a bold serif headline on a black band beneath.
Voice
“The Irish Times speaks as a calm publisher: it reports the news straight, lets a quote do the hooking, then turns to features that feel personal and human, always pointing back to the full story.”
Recurring marks
- 01black headline band with white bold serif type
- 02small label or series name above the headline
- 03named byline or event label for context
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online news and newspaper, The Irish Times is named in 6 of 6 answers.
The Irish Times leads. TheJournal.ie is next.
- 01 The Irish Times YOU 100% #1.8
- 02 TheJournal.ie 83% #2.8
- 03 RTÉ 67% Not named
- 04 Irish Independent 50% #3.0
- 05 Village Magazine 33% #3.0
- 06 Irish Examiner 33% #3.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: black headline band with white bold serif type, small label or series name above the headline.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Simon Harris says penalties on the way for those who treat dole as ‘a way of life’”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 carousels across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 211 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 8 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 128× the engagement of your weakest.
#1 · 0.4%
Tight portrait of a named person, placed right of or below centre, with a bold serif headline on a black band beneath.
“The Irish Times speaks as a calm publisher: it reports the news straight, lets a quote do the hooking, then turns to features that feel personal and human, always pointing back to the full story.”