When buyers ask AI about Irish news website, Irish Examiner is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. The Journal and RTÉ are named more often.
The one idea AI attaches to Irish Examiner.
Read from the 3 answers that named Irish Examiner.
AI links Irish Examiner with this more than any other theme, and rarely credits it for reputable. The full report shows the exact wording from each answer.
Irish Examiner is fourth. The Journal is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Journal 100% #3.0
- 02 RTÉ 100% Not named
- 03 The Irish Times 83% #2.4
- 04 Irish ExaminerYou 50% #4.0
- 05 Breaking News.ie 33% #2.5
- 06 Irish Independent 17% #3.0
Buyers asked. AI answered. Irish Examiner was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Irish Examiner loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Irish Examiner onto first
- The questions to win, in the order to win them
- What to publish on Irish Examiner's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Irish Examiner logo tag in the frame, section tag such as Politics or Munster.
Your best post earns 0.9% engagement; the median post 0.5%. The one that landed opened with “Kingfishr play surprise pop-up gig on Cork's Oliver Plunkett St”.
4 reels, 1 image across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 47 words on average.
35.0 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 136× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Kingfishr play surprise pop-up gig on Cork's Oliver Plunket…”, 0.9% ER.
“Portobello Institute, the Teaching Council, and the graduat…”, 0.0% ER.
Promotional posts average 0.7%, educational posts 0.0%: 50× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Vertical frames with a single subject or crowd filling the centre, and the headline sitting in the upper area of the frame.
Voice
“A plain newsroom voice: third-person reporting that states the story in its first line, then points to the full article.”
Recurring marks
- 01Irish Examiner logo tag in the frame
- 02section tag such as Politics or Munster
- 03burned-in subtitles and headlines for silent viewing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Irish news website, Irish Examiner is named in 3 of 6 answers.
Irish Examiner is fourth. The Journal is named almost twice as often.
- 01 The Journal 100% #3.0
- 02 RTÉ 100% Not named
- 03 The Irish Times 83% #2.4
- 04 Irish Examiner YOU 50% #4.0
- 05 Breaking News.ie 33% #2.5
- 06 Irish Independent 17% #3.0
Buyers asked. AI answered. Irish Examiner was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Irish Examiner logo tag in the frame, section tag such as Politics or Munster.
Fix in full reportHook strengthBest post vs. median 53
Your best post earns 0.9% engagement; the median post 0.5%. The one that landed opened with “Kingfishr play surprise pop-up gig on Cork's Oliver Plunkett St”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 47 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 136× the engagement of your weakest.
#1 · 0.9%
Vertical frames with a single subject or crowd filling the centre, and the headline sitting in the upper area of the frame.
“A plain newsroom voice: third-person reporting that states the story in its first line, then points to the full article.”