Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: 84% OFF discount, Halloween seasonal theme.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “opening_line_with_discount”.
4 carousels, 1 reel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 27 words on average.
35.0 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening_line_with_discount”, 0.0% ER.
“list-based opening”, 0.0% ER.
Promotional posts average 0.0%, educational posts 0.0%: 2.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Varied compositions across carousels and reels, with strong negative space, leading lines, and occasional split-screen before/after formats.
Voice
“conversational, instructional”
Recurring marks
- 0184% OFF discount
- 02Halloween seasonal theme
- 03link in bio CTA
- 04before/after editing visuals
- 05references to famous photographers or tips
- 06silhouette / dramatic lighting motifs
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 36
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: 84% OFF discount, Halloween seasonal theme.
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “opening_line_with_discount”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 98
5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 27 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.0%
Varied compositions across carousels and reels, with strong negative space, leading lines, and occasional split-screen before/after formats.
“conversational, instructional”