When buyers ask AI about humanitarian emergency medical aid, International Medical Corps is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Médecins Sans Frontières and Emergency are named more often.
The one idea AI attaches to International Medical Corps.
Read from the 3 answers that named International Medical Corps.
AI links International Medical Corps with this more than any other theme, and rarely credits it for trauma care in some conflict areas. The full report shows the exact wording from each answer.
International Medical Corps is fourth. Médecins Sans Frontières is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Médecins Sans Frontières 100% #1.5
- 02 Emergency 83% #2.0
- 03 ICRC 67% #3.0
- 04 International Medical CorpsYou 50% #2.7
- 05 Indian Red Cross Society 33% #4.0
- 06 IFRC 17% #1.0
Buyers asked. AI answered. International Medical Corps was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
International Medical Corps loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get International Medical Corps onto first
- The questions to win, in the order to win them
- What to publish on International Medical Corps's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: named presenter with role and location shown on screen, subtitles that carry the spoken line.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “In #Ukraine, years of war are taking a toll on civilians.”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 51 words on average.
2.0 posts a week between 20 Oct and 6 Nov.
Your best post earned 6.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“In #Ukraine, years of war are taking a toll on civilians.”, 0.2% ER.
“There are currently no approved vaccines or targeted treatm…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A vertical frame with the person central, the place they are in visible behind them, and the on-screen line set in the lower part of the frame.
Voice
“A plain, factual voice that states the problem in one sentence and then names what the team is doing on the ground.”
Recurring marks
- 01named presenter with role and location shown on screen
- 02subtitles that carry the spoken line
- 03warm orange tones in the grade and graphics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about humanitarian emergency medical aid, International Medical Corps is named in 3 of 6 answers.
International Medical Corps is fourth. Médecins Sans Frontières is named almost twice as often.
- 01 Médecins Sans Frontières 100% #1.5
- 02 Emergency 83% #2.0
- 03 ICRC 67% #3.0
- 04 International Medical Corps YOU 50% #2.7
- 05 Indian Red Cross Society 33% #4.0
- 06 IFRC 17% #1.0
Buyers asked. AI answered. International Medical Corps was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: named presenter with role and location shown on screen, subtitles that carry the spoken line.
Fix in full reportHook strengthBest post vs. median 62
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “In #Ukraine, years of war are taking a toll on civilians.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 16
0 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 51 words on average.
CTA templatesCadencePosts per week 49
2.0 posts a week between 20 Oct and 6 Nov.
Best posting windowsYour best post earned 6.3× the engagement of your weakest.
#1 · 0.2%
A vertical frame with the person central, the place they are in visible behind them, and the on-screen line set in the lower part of the frame.
“A plain, factual voice that states the problem in one sentence and then names what the team is doing on the ground.”