When buyers ask AI about brand consultancy and strategy, INTERBRAND is named in 4 of 5 answers.
We put 5 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to INTERBRAND.
Read from the 4 answers that named INTERBRAND.
AI links INTERBRAND with this more than any other theme, and rarely credits it for branding transformation expertise. The full report shows the exact wording from each answer.
INTERBRAND leads. Landor is next.
Top brands named across the same 5 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 INTERBRANDYou 80% #1.5
- 02 Landor 40% #1.0
- 03 Lippincott 40% #3.0
- 04 WANT Branding 40% #5.5
- 05 Wolff Olins 40% #6.0
- 06 COLLINS 40% #8.0
Buyers asked. AI answered. INTERBRAND was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
INTERBRAND loses most when buyers are shopping for a specific need.
All 5 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get INTERBRAND onto first
- The questions to win, in the order to win them
- What to publish on INTERBRAND's own site and Instagram
We read 5 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: bold typography overlays, geometric shapes and color blocks.
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “text_overlay”.
4 reels, 1 image across 5 posts. carousels untested.
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 94 words on average.
0.9 posts a week between 18 Sept and 28 Oct. Less than one post a week.
Your best post earned 2.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text_overlay”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“authoritative”
Recurring marks
- 01bold typography overlays
- 02geometric shapes and color blocks
- 03consistent color palette
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about brand consultancy and strategy, INTERBRAND is named in 4 of 5 answers.
INTERBRAND leads. Landor is next.
- 01 INTERBRAND YOU 80% #1.5
- 02 Landor 40% #1.0
- 03 Lippincott 40% #3.0
- 04 WANT Branding 40% #5.5
- 05 Wolff Olins 40% #6.0
- 06 COLLINS 40% #8.0
Buyers asked. AI answered. INTERBRAND was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 5 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 37
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: bold typography overlays, geometric shapes and color blocks.
Fix in full reportHook strengthBest post vs. median 90
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “text_overlay”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 94 words on average.
CTA templatesCadencePosts per week 28
0.9 posts a week between 18 Sept and 28 Oct. Less than one post a week.
Best posting windowsYour best post earned 2.2× the engagement of your weakest.
#1 · 0.2%
“authoritative”