Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.41). Recurring marks: text overlays on video, brand watermark.
Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “text overlay on screen describing care and personalization”.
3 reels, 2 images across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 4–6 hashtags per post. 72 words on average.
7.1 posts a week between 29 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay on screen describing care and personalization”, 0.5% ER.
“opening question”, 0.0% ER.
Lifestyle posts average 0.3%, product showcase posts 0.2%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent brand voice emphasizing craft and maker stories”
Recurring marks
- 01text overlays on video
- 02brand watermark
- 03maker storytelling
- 04bold handmade value claims
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesEight posts, scored on five things.
Visual identityPalette, layout, marks 41
A 6-colour palette held across 8 posts (consistency 0.41). Recurring marks: text overlays on video, brand watermark.
Fix in full reportHook strengthBest post vs. median 48
Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “text overlay on screen describing care and personalization”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 50
1 of 5 captions asks the reader to do anything. 4–6 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 95
7.1 posts a week between 29 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.5%
“consistent brand voice emphasizing craft and maker stories”