Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: ISN watermark, circular founder portrait overlays.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “opening question”.
3 images, 1 carousel, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 5–10 hashtags per post. 142 words on average.
35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening question”, 0.2% ER.
“Start with data, then scale”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
overlay-heavy visuals with branded elements and portraits
Voice
“authoritative, credible, informative”
Recurring marks
- 01ISN watermark
- 02circular founder portrait overlays
- 03bold caption overlays
- 04logo placement in top corners
- 05text overlays reinforcing key messages
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: ISN watermark, circular founder portrait overlays.
Fix in full reportHook strengthBest post vs. median 26
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “opening question”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 carousel, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 5–10 hashtags per post. 142 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 0.2%
overlay-heavy visuals with branded elements and portraits
“authoritative, credible, informative”