When buyers ask AI about Irish online news, Irish Independent is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. The Irish Times is named more often.
The one idea AI attaches to Irish Independent.
Read from the 5 answers that named Irish Independent.
AI links Irish Independent with this more than any other theme, and rarely credits it for mobile reading. The full report shows the exact wording from each answer.
Irish Independent is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Irish Times 100% #2.0
- 02 Irish IndependentYou 83% #3.4
- 03 RTÉ 67% Not named
- 04 RTÉ News 33% #1.0
- 05 TheJournal.ie 33% #3.5
- 06 BreakingNews.ie 17% #3.0
Buyers asked. AI answered. Irish Independent was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Irish Independent loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Irish Independent onto first
- The questions to win, in the order to win them
- What to publish on Irish Independent's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.26). Recurring marks: Green headline box with white and yellow or lime text, Serif pull-quote over a cinematic portrait.
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “In Ireland's fastest growing town, residents are growing tired of waiting for facilities”.
3 reels, 2 images across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 415× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Resident portrait makes the housing story personal
- 02Headline overlay carries the full story angle without sound
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“In Ireland's fastest growing town, residents are growing ti…”, 0.8% ER.
“Revolut has launched a cut-price 5G mobile plan in Ireland …”, 0.0% ER.
Educational posts average 0.3%, lifestyle posts 0.1%: 3.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single person fills the frame, with a solid coloured text block carrying the story angle in one line.
Voice
“A newsroom voice that reports the story in the third person and lets the subject's words carry the emotion.”
Recurring marks
- 01Green headline box with white and yellow or lime text
- 02Serif pull-quote over a cinematic portrait
- 03Small attribution line naming the subject
- 04Publisher harp logo in the frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Irish online news, Irish Independent is named in 5 of 6 answers.
Irish Independent is second.
- 01 The Irish Times 100% #2.0
- 02 Irish Independent YOU 83% #3.4
- 03 RTÉ 67% Not named
- 04 RTÉ News 33% #1.0
- 05 TheJournal.ie 33% #3.5
- 06 BreakingNews.ie 17% #3.0
Buyers asked. AI answered. Irish Independent was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 8 posts (consistency 0.26). Recurring marks: Green headline box with white and yellow or lime text, Serif pull-quote over a cinematic portrait.
Fix in full reportHook strengthBest post vs. median 10
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “In Ireland's fastest growing town, residents are growing tired of waiting for facilities”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 415× the engagement of your weakest.
#1 · 0.8%A single person fills the frame, with a solid coloured text block carrying the story angle in one line.
“A newsroom voice that reports the story in the third person and lets the subject's words carry the emotion.”