When buyers ask AI about news and media, il Post is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Corriere della Sera and Il Sole 24 Ore are named more often.
AI names il Post in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named il Post.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
il Post is third. Corriere della Sera is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Corriere della Sera 50% #1.7
- 02 Il Sole 24 Ore 50% #3.7
- 03 il PostYou 33% #3.0
- 04 ANSA 33% #1.5
- 05 Italics Magazine 33% #4.0
- 06 Camerapixo Press 17% #1.0
Buyers asked. AI answered. il Post was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
il Post loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Deciding what to look for1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 28 websites to get il Post onto first
- The questions to win, in the order to win them
- What to publish on il Post's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: use of text overlays, high-quality visuals.
Your best post earns 1.6% engagement; the median post 0.2%. The one that landed opened with “Da dove arriva e che storia ha? Lo raccontiamo nel carosello.”.
3 carousels, 1 image, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 116 words on average.
35.0 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 49× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Da dove arriva e che storia ha? Lo raccontiamo nel carosell…”, 1.6% ER.
“Historical narrative”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistent use of rule of thirds and centered compositions to emphasize key subjects.
Voice
“Clear, concise, and professional, with a focus on delivering factual and educational content in an engaging manner.”
Recurring marks
- 01use of text overlays
- 02high-quality visuals
- 03informative and educational content
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about news and media, il Post is named in 2 of 6 answers.
il Post is third. Corriere della Sera is named more often.
- 01 Corriere della Sera 50% #1.7
- 02 Il Sole 24 Ore 50% #3.7
- 03 il Post YOU 33% #3.0
- 04 ANSA 33% #1.5
- 05 Italics Magazine 33% #4.0
- 06 Camerapixo Press 17% #1.0
Buyers asked. AI answered. il Post was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 40
A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: use of text overlays, high-quality visuals.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 1.6% engagement; the median post 0.2%. The one that landed opened with “Da dove arriva e che storia ha? Lo raccontiamo nel carosello.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 116 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 49× the engagement of your weakest.
#1 · 1.6%
Consistent use of rule of thirds and centered compositions to emphasize key subjects.
“Clear, concise, and professional, with a focus on delivering factual and educational content in an engaging manner.”