Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: elegant serif text overlays, warm ambient lighting.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “I think I've a Lighting Problem”.
8 reels, 2 carousels across 10 posts. images untested.
8 of 10 captions ask the reader to do anything. 0–18 hashtags per post. 85 words on average.
5.0 posts a week between 18 Aug and 1 Sept.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Strong, humorous hook that immediately resonates with home decor enthusiasts
- 02Educational value that justifies buying more products (lamps)
- 03High-quality, warm, and inviting visual aesthetic
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“I think I've a Lighting Problem”, 0.1% ER.
“New arrivals, made for spaces that feel like you✨”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered or rule-of-thirds framing of styled home decor setups, often utilizing negative space and close-up crops to highlight product details.
Voice
“Warm, conversational, and editorial. Uses rhythmic line breaks, friendly emojis, and often concludes with a bracketed block of SEO keywords instead of cluttered hashtags.”
Recurring marks
- 01elegant serif text overlays
- 02warm ambient lighting
- 03minimalist styling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: elegant serif text overlays, warm ambient lighting.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “I think I've a Lighting Problem”.
Hook formulasFormat rangeReel · Carousel · Image 56
8 reels, 2 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
8 of 10 captions ask the reader to do anything. 0–18 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 18 Aug and 1 Sept.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%Centered or rule-of-thirds framing of styled home decor setups, often utilizing negative space and close-up crops to highlight product details.
“Warm, conversational, and editorial. Uses rhythmic line breaks, friendly emojis, and often concludes with a bracketed block of SEO keywords instead of cluttered hashtags.”