When buyers ask AI about Furniture and home furnishings retail, IKEA India is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to IKEA India.
Read from the 4 answers that named IKEA India.
AI links IKEA India with this more than any other theme, and rarely credits it for recommended for frequent guests. The full report shows the exact wording from each answer.
IKEA India leads. Fabindia is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IKEA IndiaYou 67% #1.8
- 02 Fabindia 33% #1.5
- 03 Wakefit 33% #1.5
- 04 Nilkamal 33% #2.5
- 05 Urban Ladder 33% #3.0
- 06 Asian Paints 17% #1.0
Buyers asked. AI answered. IKEA India was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
IKEA India loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get IKEA India onto first
- The questions to win, in the order to win them
- What to publish on IKEA India's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: blue and yellow brand palette, orange band with a large white headline on carousels.
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Rate Patrik’s driving, Bengaluru. Be honest.”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 37 words on average.
5.9 posts a week between 1 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 43× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Rate Patrik’s driving, Bengaluru. Be honest.”, 0.4% ER.
“Festive feels, fabulous deals!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Vertical frames with a centred subject, either a product or the mascot, and a bold text band across the top or lower third.
Voice
“Friendly and local, writing like a Bengaluru neighbour who knows the store, mixing English with Kannada and ending on a playful invitation.”
Recurring marks
- 01blue and yellow brand palette
- 02orange band with a large white headline on carousels
- 03plush mascot as a recurring character
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Furniture and home furnishings retail, IKEA India is named in 4 of 6 answers.
IKEA India leads. Fabindia is next.
- 01 IKEA India YOU 67% #1.8
- 02 Fabindia 33% #1.5
- 03 Wakefit 33% #1.5
- 04 Nilkamal 33% #2.5
- 05 Urban Ladder 33% #3.0
- 06 Asian Paints 17% #1.0
Buyers asked. AI answered. IKEA India was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: blue and yellow brand palette, orange band with a large white headline on carousels.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Rate Patrik’s driving, Bengaluru. Be honest.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 77
4 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 37 words on average.
CTA templatesCadencePosts per week 95
5.9 posts a week between 1 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 43× the engagement of your weakest.
#1 · 0.4%
Vertical frames with a centred subject, either a product or the mascot, and a bold text band across the top or lower third.
“Friendly and local, writing like a Bengaluru neighbour who knows the store, mixing English with Kannada and ending on a playful invitation.”