When buyers ask AI about Home decor and tableware, IITTALA is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to IITTALA.
Read from the 6 answers that named IITTALA.
AI links IITTALA with this more than any other theme, and rarely credits it for richly colored glass. The full report shows the exact wording from each answer.
IITTALA leads. Pentik is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IITTALAYou 100% #1.5
- 02 Pentik 67% #2.8
- 03 Marimekko 50% #3.3
- 04 Arabia 33% #1.5
- 05 Miiko Design 33% #3.0
- 06 Muurla 33% #3.5
IITTALA loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get IITTALA onto first
- The questions to win, in the order to win them
- What to publish on IITTALA's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “Honouring a pioneer of Finnish design”.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 35 words on average.
11.4 posts a week between 29 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Honouring a pioneer of Finnish design”, 0.7% ER.
“Elements of light ✨”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
balanced and symmetrical layouts with a focus on product details
Voice
“Elegant and poetic, with a focus on craftsmanship, design heritage, and creating meaningful moments.”
Recurring marks
- 01focus on craftsmanship
- 02highlighting Finnish design heritage
- 03seasonal themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Home decor and tableware, IITTALA is named in 6 of 6 answers.
IITTALA leads. Pentik is next.
- 01 IITTALA YOU 100% #1.5
- 02 Pentik 67% #2.8
- 03 Marimekko 50% #3.3
- 04 Arabia 33% #1.5
- 05 Miiko Design 33% #3.0
- 06 Muurla 33% #3.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 25
Your best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “Honouring a pioneer of Finnish design”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 38
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 95
11.4 posts a week between 29 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.7%
balanced and symmetrical layouts with a focus on product details
“Elegant and poetic, with a focus on craftsmanship, design heritage, and creating meaningful moments.”