When buyers ask AI about higher education and research, IIT Roorkee is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to IIT Roorkee.
Read from the 4 answers that named IIT Roorkee.
AI links IIT Roorkee with this more than any other theme, and rarely credits it for student interest groups. The full report shows the exact wording from each answer.
IIT Roorkee leads. IITRAA is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IIT RoorkeeYou 67% #1.7
- 02 IITRAA 17% #1.0
- 03 IITs 17% #1.0
- 04 UGC 17% #1.0
- 05 DoRA 17% #2.0
- 06 IIT Bombay 17% #2.0
Buyers asked. AI answered. IIT Roorkee was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
IIT Roorkee loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get IIT Roorkee onto first
- The questions to win, in the order to win them
- What to publish on IIT Roorkee's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.44). Recurring marks: text overlays, institutional logos.
Your best post earns 0.8% engagement; the median post 0.5%. The one that landed opened with “Powering India's Energy Future”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 6–13 hashtags per post. 198 words on average.
15.6 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Powering India's Energy Future”, 0.8% ER.
“A Proud Milestone for HRED, IIT Roorkee!”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered compositions with a focus on individuals or groups, often accompanied by text overlays.
Voice
“We speak with pride and professionalism, celebrating achievements, inspiring innovation, and fostering a sense of community and excellence.”
Recurring marks
- 01text overlays
- 02institutional logos
- 03professional visuals
- 04highlighting achievements
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about higher education and research, IIT Roorkee is named in 4 of 6 answers.
IIT Roorkee leads. IITRAA is next.
- 01 IIT Roorkee YOU 67% #1.7
- 02 IITRAA 17% #1.0
- 03 IITs 17% #1.0
- 04 UGC 17% #1.0
- 05 DoRA 17% #2.0
- 06 IIT Bombay 17% #2.0
Buyers asked. AI answered. IIT Roorkee was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 44
A 6-colour palette held across 7 posts (consistency 0.44). Recurring marks: text overlays, institutional logos.
Fix in full reportHook strengthBest post vs. median 62
Your best post earns 0.8% engagement; the median post 0.5%. The one that landed opened with “Powering India's Energy Future”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 6–13 hashtags per post. 198 words on average.
CTA templatesCadencePosts per week 95
15.6 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.9× the engagement of your weakest.
#1 · 0.8%
Consistently centered compositions with a focus on individuals or groups, often accompanied by text overlays.
“We speak with pride and professionalism, celebrating achievements, inspiring innovation, and fostering a sense of community and excellence.”