When buyers ask AI about management education and MBA programmes, IIM Calcutta is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to IIM Calcutta.
Read from the 6 answers that named IIM Calcutta.
AI links IIM Calcutta with this more than any other theme, and rarely credits it for suits experienced candidates. The full report shows the exact wording from each answer.
IIM Calcutta leads. IIM Ahmedabad is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IIM CalcuttaYou 100% #1.5
- 02 IIM Ahmedabad 83% #1.4
- 03 ISB 83% #3.0
- 04 XLRI 50% #3.0
IIM Calcutta loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get IIM Calcutta onto first
- The questions to win, in the order to win them
- What to publish on IIM Calcutta's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: institute logo top right or top left, date and venue strip along the bottom.
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Celebrating Togetherness, Recognising Excellence”.
3 images, 2 carousels across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 0–9 hashtags per post. 72 words on average.
8.8 posts a week between 6 Nov and 10 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 22× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Celebrating Togetherness, Recognising Excellence”, 0.7% ER.
“is honoured to welcome”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Formal announcement cards with a portrait or group photo on one side and a stacked headline and date strip beside it.
Voice
“Formal and institutional, the institute speaks about itself in the third person and closes with a warm line addressed to the reader.”
Recurring marks
- 01institute logo top right or top left
- 02date and venue strip along the bottom
- 03dark blue and white palette with a red accent
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about management education and MBA programmes, IIM Calcutta is named in 6 of 6 answers.
IIM Calcutta leads. IIM Ahmedabad is next.
- 01 IIM Calcutta YOU 100% #1.5
- 02 IIM Ahmedabad 83% #1.4
- 03 ISB 83% #3.0
- 04 XLRI 50% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: institute logo top right or top left, date and venue strip along the bottom.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Celebrating Togetherness, Recognising Excellence”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 carousels across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 0–9 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 95
8.8 posts a week between 6 Nov and 10 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 22× the engagement of your weakest.
#1 · 0.7%
Formal announcement cards with a portrait or group photo on one side and a stacked headline and date strip beside it.
“Formal and institutional, the institute speaks about itself in the third person and closes with a warm line addressed to the reader.”