Six posts, scored on four things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 2.9% engagement; the median post 0.6%.
2 images, 2 carousels, 1 reel across 5 posts.
0 of 5 captions ask the reader to do anything. 5 hashtags per post. 58 words on average.
1.7 posts a week between 12 Sept and 3 Oct.
Your best post earned 7.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening line celebrating achievement”, 0.4% ER.
Lifestyle posts average 2.8%, promotional posts 0.4%: 7.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“brand voice”
Recurring marks
- 01celebration of winners
- 02campus events
- 03Wall of Fame framing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSix posts, scored on four things.
Hook strengthBest post vs. median 20
Your best post earns 2.9% engagement; the median post 0.6%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 5 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 12 Sept and 3 Oct.
Best posting windowsYour best post earned 7.6× the engagement of your weakest.
#1 · 2.9%
“brand voice”