Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.75). Recurring marks: IIMA Ventures logo placement, bold serif typography overlays.
Your best post earns 5.3% engagement; the median post 1.3%. The one that landed opened with “If you’ve walked by IIMA Ventures recently, you’ve probably caught the fresh brew...”.
5 carousels, 4 reels, 1 image across 10 posts.
10 of 10 captions ask the reader to do anything. 0–13 hashtags per post. 120 words on average.
1.0 posts a week between 24 Jun and 31 Aug.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Strong local and community targeting by associating with IIMA Ventures
- 02High-end, clean visual aesthetic that appeals to professionals and students
- 03Evocative copy that focuses on the experience and conversations rather than just the food
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“If you’ve walked by IIMA Ventures recently, you’ve probably…”, 5.3% ER.
“Building for women entrepreneurs, gig workers, or micro-ent…”, 0.5% ER.
Promotional posts average 2.9%, behind the scenes posts 1.3%: 2.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Symmetrical stage setups, centered talking heads, and clean grid layouts with bold typography overlays.
Voice
“Professional, authoritative, yet deeply human and encouraging. Uses first-person plural ('we', 'our portfolio') to build a sense of shared journey and community, often weaving in sensory details of the campus or the emotional weight of an entrepreneur's struggle.”
Recurring marks
- 01IIMA Ventures logo placement
- 02bold serif typography overlays
- 03iconic red brick campus backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 4-colour palette held across 10 posts (consistency 0.75). Recurring marks: IIMA Ventures logo placement, bold serif typography overlays.
Fix in full reportHook strengthBest post vs. median 24
Your best post earns 5.3% engagement; the median post 1.3%. The one that landed opened with “If you’ve walked by IIMA Ventures recently, you’ve probably caught the fresh brew...”.
Hook formulasFormat rangeReel · Carousel · Image 89
5 carousels, 4 reels, 1 image across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 86
10 of 10 captions ask the reader to do anything. 0–13 hashtags per post. 120 words on average.
CTA templatesCadencePosts per week 31
1.0 posts a week between 24 Jun and 31 Aug.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 5.3%Symmetrical stage setups, centered talking heads, and clean grid layouts with bold typography overlays.
“Professional, authoritative, yet deeply human and encouraging. Uses first-person plural ('we', 'our portfolio') to build a sense of shared journey and community, often weaving in sensory details of the campus or the emotional weight of an entrepreneur's struggle.”