Twelve posts, scored on five things.
Read from their twelve most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 12 posts (consistency 0.12). Recurring marks: bold pink branding, high-contrast festive visuals.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Guess who ate the cake?”.
3 reels, 1 carousel, 1 image across 5 posts.
2 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 64 words on average.
11.1 posts a week between 1 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 344× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Guess who ate the cake?”, 0.3% ER.
“text overlay”, 0.0% ER.
Promotional posts average 0.1%, lifestyle posts 0.0%: 5.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“brand”
Recurring marks
- 01bold pink branding
- 02high-contrast festive visuals
- 03text overlays on image/video
- 04prop-forward storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTwelve posts, scored on five things.
Visual identityPalette, layout, marks 12
A 6-colour palette held across 12 posts (consistency 0.12). Recurring marks: bold pink branding, high-contrast festive visuals.
Fix in full reportHook strengthBest post vs. median 10
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Guess who ate the cake?”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 63
2 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 64 words on average.
CTA templatesCadencePosts per week 95
11.1 posts a week between 1 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 344× the engagement of your weakest.
#1 · 0.3%
“brand”