When buyers ask AI about video game news and reviews, IGN is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to IGN.
Read from the 6 answers that named IGN.
AI links IGN with this more than any other theme, and rarely credits it for subjective reviews. The full report shows the exact wording from each answer.
IGN leads. Metacritic is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IGNYou 100% #1.8
- 02 Metacritic 50% #2.3
- 03 OpenCritic 50% #2.7
- 04 Steam 50% #6.7
- 05 GameSpot 33% #3.5
- 06 Polygon 33% #5.5
IGN loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get IGN onto first
- The questions to win, in the order to win them
- What to publish on IGN's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Four posts, scored on five things.
Read from their four most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 4 posts (consistency 0.73). Recurring marks: text overlays with bold claims, use of iconic characters.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “bold claim in text overlay”.
3 images, 1 reel across 4 posts. carousels untested.
3 of 4 captions ask the reader to do anything. 0–5 hashtags per post. 36 words on average.
28.0 posts a week between 6 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 4 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold claim in text overlay”, 0.3% ER.
“Before Hawkins, there was Marion.”, 0.0% ER.
Product showcase posts average 0.2%, promotional posts 0.1%: 3.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Bright, centered compositions with a focus on key visual elements like characters, branding, or scenes.
Voice
“Clear, concise, and engaging, often using bold claims or teasers to capture attention and drive engagement.”
Recurring marks
- 01text overlays with bold claims
- 02use of iconic characters
- 03vibrant color palettes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about video game news and reviews, IGN is named in 6 of 6 answers.
IGN leads. Metacritic is next.
- 01 IGN YOU 100% #1.8
- 02 Metacritic 50% #2.3
- 03 OpenCritic 50% #2.7
- 04 Steam 50% #6.7
- 05 GameSpot 33% #3.5
- 06 Polygon 33% #5.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Four posts, scored on five things.
Visual identityPalette, layout, marks 73
A 6-colour palette held across 4 posts (consistency 0.73). Recurring marks: text overlays with bold claims, use of iconic characters.
Fix in full reportHook strengthBest post vs. median 49
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “bold claim in text overlay”.
Hook formulasFormat rangeReel · Carousel · Image 61
3 images, 1 reel across 4 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 63
3 of 4 captions ask the reader to do anything. 0–5 hashtags per post. 36 words on average.
CTA templatesCadencePosts per week 95
28.0 posts a week between 6 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.6× the engagement of your weakest.
#1 · 0.3%
Bright, centered compositions with a focus on key visual elements like characters, branding, or scenes.
“Clear, concise, and engaging, often using bold claims or teasers to capture attention and drive engagement.”