When buyers ask AI about humanitarian disaster relief and aid, IFRC is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Goonj is named more often.
The one idea AI attaches to IFRC.
Read from the 3 answers that named IFRC.
AI links IFRC with this more than any other theme, and rarely credits it for published distribution reporting. The full report shows the exact wording from each answer.
IFRC is second. Goonj is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Goonj 67% #1.5
- 02 IFRCYou 50% #1.0
- 03 Indian Red Cross Society 50% #1.7
- 04 GiveIndia 50% #3.0
- 05 Start Network 33% #2.0
- 06 Oxfam India 17% #3.0
Buyers asked. AI answered. IFRC was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
IFRC loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get IFRC onto first
- The questions to win, in the order to win them
- What to publish on IFRC's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: red highlight bar behind a key phrase, navy frame border around the photo.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “In a world of uncertainty, volunteering brings connection, purpose, and hope.”.
3 carousels, 1 reel, 1 image across 5 posts.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 52 words on average.
28.1 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“In a world of uncertainty, volunteering brings connection, …”, 0.2% ER.
“Honduras is facing a severe drought, with rainfall more tha…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A real field photo or event image carries the scene while one short bold headline sits in the lower third, with a red or navy frame giving every slide the same edge.
Voice
“Speaks as the Red Cross and Red Crescent network in a calm briefing voice, stating what is happening, who is responding and why it matters to donors and the public.”
Recurring marks
- 01red highlight bar behind a key phrase
- 02navy frame border around the photo
- 03bold white headline text over imagery
- 04ribbon marking the campaign year
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about humanitarian disaster relief and aid, IFRC is named in 3 of 6 answers.
IFRC is second. Goonj is named more often.
- 01 Goonj 67% #1.5
- 02 IFRC YOU 50% #1.0
- 03 Indian Red Cross Society 50% #1.7
- 04 GiveIndia 50% #3.0
- 05 Start Network 33% #2.0
- 06 Oxfam India 17% #3.0
Buyers asked. AI answered. IFRC was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 14
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: red highlight bar behind a key phrase, navy frame border around the photo.
Fix in full reportHook strengthBest post vs. median 37
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “In a world of uncertainty, volunteering brings connection, purpose, and hope.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 12
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 52 words on average.
CTA templatesCadencePosts per week 95
28.1 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.2× the engagement of your weakest.
#1 · 0.2%
A real field photo or event image carries the scene while one short bold headline sits in the lower third, with a red or navy frame giving every slide the same edge.
“Speaks as the Red Cross and Red Crescent network in a calm briefing voice, stating what is happening, who is responding and why it matters to donors and the public.”