When buyers ask AI about identity theft protection, IDShield is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Aura and LifeLock are named more often.
AI names IDShield in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named IDShield.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
IDShield is number 10. Aura is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Aura 100% #2.2
- 02 LifeLock 100% #3.2
- 03 Experian 83% #3.6
- 04 IdentityForce 67% #3.2
- 05 Coveron 50% #4.7
- 10 IDShieldYou 17% #7.0
Buyers asked. AI answered. IDShield was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
IDShield loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 24 websites to get IDShield onto first
- The questions to win, in the order to win them
- What to publish on IDShield's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: consistent use of brand logo, text overlays with clear messaging.
Your best post earns 0.5% engagement; the median post 0.4%. The one that landed opened with “How does IDShield work?”.
4 images, 1 carousel across 5 posts. reels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 15 words on average.
2.5 posts a week between 20 Jun and 4 Jul.
Your best post earned 2.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“How does IDShield work?”, 0.5% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key visual elements like text overlays, logos, and thematic imagery
Voice
“We speak directly to our audience with a friendly and professional tone, using clear and concise language to convey our core messages.”
Recurring marks
- 01consistent use of brand logo
- 02text overlays with clear messaging
- 03clean and professional design
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about identity theft protection, IDShield is named in 1 of 6 answers.
IDShield is number 10. Aura is named almost twice as often.
- 01 Aura 100% #2.2
- 02 LifeLock 100% #3.2
- 03 Experian 83% #3.6
- 04 IdentityForce 67% #3.2
- 05 Coveron 50% #4.7
- 10 IDShield YOU 17% #7.0
Buyers asked. AI answered. IDShield was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 62
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: consistent use of brand logo, text overlays with clear messaging.
Fix in full reportHook strengthBest post vs. median 75
Your best post earns 0.5% engagement; the median post 0.4%. The one that landed opened with “How does IDShield work?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 15 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 20 Jun and 4 Jul.
Best posting windowsYour best post earned 2.7× the engagement of your weakest.
#1 · 0.5%
Centered compositions with a focus on key visual elements like text overlays, logos, and thematic imagery
“We speak directly to our audience with a friendly and professional tone, using clear and concise language to convey our core messages.”