Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: visible packaging hero shot, text overlays on screen.
Your best post earns 0.2% engagement; the median post 0.1%.
4 reels, 1 image across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 10–12 hashtags per post. 65 words on average.
2.4 posts a week between 6 Oct and 21 Oct.
Your best post earned 3.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay on screen”, 0.0% ER.
Product showcase posts average 0.1%, lifestyle posts 0.1%: 2.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“warm”
Recurring marks
- 01visible packaging hero shot
- 02text overlays on screen
- 03foreground product with packaging in background
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: visible packaging hero shot, text overlays on screen.
Fix in full reportHook strengthBest post vs. median 47
Your best post earns 0.2% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 10–12 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 55
2.4 posts a week between 6 Oct and 21 Oct.
Best posting windowsYour best post earned 3.3× the engagement of your weakest.
#1 · 0.2%
“warm”