When buyers ask AI about design consultancy, IDEO is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Tata Elxsi and Accenture Song are named more often.
AI names IDEO in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named IDEO.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
IDEO is fourth. Tata Elxsi is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Tata Elxsi 83% #2.0
- 02 Accenture Song 50% #2.0
- 03 Wipro 50% #2.3
- 04 IDEOYou 33% #2.0
- 05 Thoughtworks 33% #3.0
- 06 Infosys 17% #1.0
Buyers asked. AI answered. IDEO was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
IDEO loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get IDEO onto first
- The questions to win, in the order to win them
- What to publish on IDEO's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: lime asterisk pattern band, dark navy field with a lime accent.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “When your core audience is shrinking, how do you win a new one?”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 90 words on average.
0.4 posts a week between 22 Jul and 26 Oct. Less than one post a week.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“When your core audience is shrinking, how do you win a new …”, 0.2% ER.
“What makes an organization future-fit?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A large left-aligned headline sits over a flat colour field, with a lime rule or pattern band across the top and the logo in the bottom right corner.
Voice
“We speak as a studio that makes things with its clients, never about ourselves for long: the problem comes first, then what we built together.”
Recurring marks
- 01lime asterisk pattern band
- 02dark navy field with a lime accent
- 03IDEO logo bottom right
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about design consultancy, IDEO is named in 2 of 6 answers.
IDEO is fourth. Tata Elxsi is named almost twice as often.
- 01 Tata Elxsi 83% #2.0
- 02 Accenture Song 50% #2.0
- 03 Wipro 50% #2.3
- 04 IDEO YOU 33% #2.0
- 05 Thoughtworks 33% #3.0
- 06 Infosys 17% #1.0
Buyers asked. AI answered. IDEO was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: lime asterisk pattern band, dark navy field with a lime accent.
Fix in full reportHook strengthBest post vs. median 76
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “When your core audience is shrinking, how do you win a new one?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 90 words on average.
CTA templatesCadencePosts per week 19
0.4 posts a week between 22 Jul and 26 Oct. Less than one post a week.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.2%
A large left-aligned headline sits over a flat colour field, with a lime rule or pattern band across the top and the logo in the bottom right corner.
“We speak as a studio that makes things with its clients, never about ourselves for long: the problem comes first, then what we built together.”