When buyers ask AI about professional accountancy body, ICAEW is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to ICAEW.
Read from the 6 answers that named ICAEW.
AI links ICAEW with this more than any other theme, and rarely credits it for top-of-mind strong option. The full report shows the exact wording from each answer.
ICAEW leads. ACCA is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ICAEWYou 100% #1.3
- 02 ACCA 100% #2.0
- 03 AAT 33% #2.0
- 04 CIMA 17% #3.0
ICAEW loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get ICAEW onto first
- The questions to win, in the order to win them
- What to publish on ICAEW's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: mint text panel carrying a question or headline, red arrow graphic pointing to the key message.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Got your sights set on the boardroom?”.
5 of 5 posts are carousels. reels and images untested.
2 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 36 words on average.
5.8 posts a week between 2 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Got your sights set on the boardroom?”, 0.2% ER.
“Reminder to stop wasting time clicking around in Excel.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A full-bleed photo with a solid mint or light text panel sitting across the lower third, carrying a bold question or headline.
Voice
“Speaks to the aspiring accountant directly and warmly, using short punchy sentences and an encouraging push toward the goal.”
Recurring marks
- 01mint text panel carrying a question or headline
- 02red arrow graphic pointing to the key message
- 03white title label naming the person in the first frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about professional accountancy body, ICAEW is named in 6 of 6 answers.
ICAEW leads. ACCA is next.
- 01 ICAEW YOU 100% #1.3
- 02 ACCA 100% #2.0
- 03 AAT 33% #2.0
- 04 CIMA 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: mint text panel carrying a question or headline, red arrow graphic pointing to the key message.
Fix in full reportHook strengthBest post vs. median 58
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Got your sights set on the boardroom?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 63
2 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 36 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 2 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.2%
A full-bleed photo with a solid mint or light text panel sitting across the lower third, carrying a bold question or headline.
“Speaks to the aspiring accountant directly and warmly, using short punchy sentences and an encouraging push toward the goal.”