When buyers ask AI about recovery and wellness technology, Hyperice is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Hyperice.
Read from the 3 answers that named Hyperice.
AI links Hyperice with this more than any other theme, and rarely credits it for massage gun. The full report shows the exact wording from each answer.
Hyperice leads. Normatec is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HypericeYou 50% #3.0
- 02 Normatec 50% #2.3
- 03 CEP 33% #3.5
- 04 Game Ready 17% #1.0
- 05 Gatorade Sports Science Institute 17% #1.0
- 06 Optimum Nutrition 17% #1.0
Buyers asked. AI answered. Hyperice was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Hyperice loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 16 websites to get Hyperice onto first
- The questions to win, in the order to win them
- What to publish on Hyperice's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.47). Recurring marks: bold text overlays, centered compositions.
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “Feel the heat. Find your edge.”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 39 words on average.
6.7 posts a week between 31 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 37× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Feel the heat. Find your edge.”, 0.8% ER.
“Swipe through the Recovery Curve”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered compositions with occasional use of rule of thirds for variety
Voice
“A confident and motivational tone that emphasizes the importance of recovery and innovation in fitness.”
Recurring marks
- 01bold text overlays
- 02centered compositions
- 03dramatic lighting
- 04product-focused visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about recovery and wellness technology, Hyperice is named in 3 of 6 answers.
Hyperice leads. Normatec is next.
- 01 Hyperice YOU 50% #3.0
- 02 Normatec 50% #2.3
- 03 CEP 33% #3.5
- 04 Game Ready 17% #1.0
- 05 Gatorade Sports Science Institute 17% #1.0
- 06 Optimum Nutrition 17% #1.0
Buyers asked. AI answered. Hyperice was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 47
A 6-colour palette held across 6 posts (consistency 0.47). Recurring marks: bold text overlays, centered compositions.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “Feel the heat. Find your edge.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 39 words on average.
CTA templatesCadencePosts per week 95
6.7 posts a week between 31 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 37× the engagement of your weakest.
#1 · 0.8%
Consistently centered compositions with occasional use of rule of thirds for variety
“A confident and motivational tone that emphasizes the importance of recovery and innovation in fitness.”