Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: mountain-shaped 'Seasonal Adventurer' badge, vibrant color-coordinated gear.
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “You planned a walk. Your dog planned an adventure 💚”.
5 carousels, 3 images, 2 reels across 10 posts.
9 of 10 captions ask the reader to do anything. 5 hashtags per post. 95 words on average.
6.4 posts a week between 20 Aug and 31 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“You planned a walk. Your dog planned an adventure 💚”, 0.4% ER.
“Real dogs. Real adventures. Real reviews.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects or rule-of-thirds framing with a shallow depth of field that keeps the dog in sharp focus against a soft, natural background.
Voice
“Warm, enthusiastic, and community-focused. Uses first-person plural ('we', 'our pack') to build a sense of belonging, combined with playful dog-themed puns and structured, emoji-bulleted product details.”
Recurring marks
- 01mountain-shaped 'Seasonal Adventurer' badge
- 02vibrant color-coordinated gear
- 03clean text overlays with 5-star reviews or direct questions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: mountain-shaped 'Seasonal Adventurer' badge, vibrant color-coordinated gear.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “You planned a walk. Your dog planned an adventure 💚”.
Hook formulasFormat rangeReel · Carousel · Image 95
5 carousels, 3 images, 2 reels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 94
9 of 10 captions ask the reader to do anything. 5 hashtags per post. 95 words on average.
CTA templatesCadencePosts per week 95
6.4 posts a week between 20 Aug and 31 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.3× the engagement of your weakest.
#1 · 0.4%
Centered subjects or rule-of-thirds framing with a shallow depth of field that keeps the dog in sharp focus against a soft, natural background.
“Warm, enthusiastic, and community-focused. Uses first-person plural ('we', 'our pack') to build a sense of belonging, combined with playful dog-themed puns and structured, emoji-bulleted product details.”