When buyers ask AI about Medicare Advantage health plans, Humana is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Medicare.gov and AARP are named more often.
AI names Humana in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Humana.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Humana is third. Medicare.gov is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Medicare.gov 67% #1.0
- 02 AARP 33% #1.5
- 03 HumanaYou 17% #3.0
- 04 UnitedHealthcare 17% #2.0
- 05 Aetna 17% #4.0
Buyers asked. AI answered. Humana was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Humana loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
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Comparing brands1 of 1
recommending others
- Which of the 0 websites to get Humana onto first
- The questions to win, in the order to win them
- What to publish on Humana's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Consistent green template across carousels and reels, Circular icon or circular portrait as a recurring anchor.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Original Medicare vs Medicare Advantage”.
4 reels, 1 image across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 82 words on average.
2.7 posts a week between 23 Oct and 5 Nov.
Your best post earned 3.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Original Medicare vs Medicare Advantage”, 0.1% ER.
“Get the most from your Medicare benefits before the year en…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Flat green graphic template with a centred headline block, a circular icon or portrait as the anchor, and a button-style label or date banner below.
Voice
“A calm guide speaking to the reader as you: it names the timely thing, explains it in plain terms, and closes with a gentle next step rather than a hard sell.”
Recurring marks
- 01Consistent green template across carousels and reels
- 02Circular icon or circular portrait as a recurring anchor
- 03Teal label above the title
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Medicare Advantage health plans, Humana is named in 1 of 6 answers.
Humana is third. Medicare.gov is named almost twice as often.
- 01 Medicare.gov 67% #1.0
- 02 AARP 33% #1.5
- 03 Humana YOU 17% #3.0
- 04 UnitedHealthcare 17% #2.0
- 05 Aetna 17% #4.0
Buyers asked. AI answered. Humana was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Consistent green template across carousels and reels, Circular icon or circular portrait as a recurring anchor.
Fix in full reportHook strengthBest post vs. median 30
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Original Medicare vs Medicare Advantage”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 82 words on average.
CTA templatesCadencePosts per week 60
2.7 posts a week between 23 Oct and 5 Nov.
Best posting windowsYour best post earned 3.8× the engagement of your weakest.
#1 · 0.1%
Flat green graphic template with a centred headline block, a circular icon or portrait as the anchor, and a button-style label or date banner below.
“A calm guide speaking to the reader as you: it names the timely thing, explains it in plain terms, and closes with a gentle next step rather than a hard sell.”